Shopping & Marketplaces — the top 10.

Where Australians actually buy — the marketplaces, supermarkets and big-box retailers with the traffic to prove it.

Top 10 · rankedCompared side-by-sideNo paid placementsUpdated June 2026
The list

Australia's top 10 shopping & marketplaces sites.

Marketplaces and retailers are mixed here on purpose — the comparison shows who runs the platform and what an account gets you.

1

Amazon Australia amazon.com.au

The everything store’s local arm — marketplace breadth, Prime delivery and subscribe-and-save.

2

eBay Australia ebay.com.au

The veteran marketplace — new, used and refurbished from local and global sellers.

3

Gumtree gumtree.com.au

Australia’s classifieds — second-hand furniture, cars, jobs and local pick-up bargains.

4

Woolworths woolworths.com.au

The biggest supermarket online — full grocery delivery, pick-up windows and Everyday Rewards.

5

Coles coles.com.au

Coles online — groceries, Flybuys points and rapid click & collect.

6

Bunnings bunnings.com.au

The hardware giant — DIY, garden and trade, with stock checks for every warehouse.

7

Kmart kmart.com.au

Budget homewares, clothing and the viral “cult buys” that fill Australian homes.

8

JB Hi-Fi jbhifi.com.au

Tech, appliances and games — sharp pricing, big sales and same-day pick-up.

9

Temu temu.com

The ultra-cheap global marketplace that stormed Australian phones — endless low-cost goods, longer shipping.

10

Kogan kogan.com

Online-only electronics and exclusive house brands, plus Kogan First member pricing.

The comparison

Compare the top 10 side-by-side.

The quick-scan version — what each site is best at, what it costs, whether you need an account, and who's behind it.

SiteBest forCostAccount neededAppsOwnership
1Amazon Australiaamazon.com.auRange & fast deliveryFree to browse; Prime optionalTo buyiOS & AndroidAmazon (US)
2eBay Australiaebay.com.auUsed & refurbished findsFreeTo buy or selliOS & AndroideBay Inc. (US)
3Gumtreegumtree.com.auLocal second-handFree (paid ad upgrades)To listiOS & AndroidGumtree (AU-operated)
4Woolworthswoolworths.com.auGrocery deliveryFree to browse; delivery feesTo orderiOS & AndroidWoolworths Group (AU)
5Colescoles.com.auClick & collect groceriesFree to browse; delivery feesTo orderiOS & AndroidColes Group (AU)
6Bunningsbunnings.com.auHardware & DIYFreeOptionaliOS & AndroidWesfarmers (AU)
7Kmartkmart.com.auBudget homewaresFreeTo orderiOS & AndroidWesfarmers (AU)
8JB Hi-Fijbhifi.com.auElectronics dealsFreeTo orderiOS & AndroidJB Hi-Fi (AU)
9Temutemu.comRock-bottom pricesFreeTo buyiOS & AndroidPDD Holdings (China)
10Kogankogan.comOnline-only bargainsFree; Kogan First optionalTo buyiOS & AndroidKogan.com (AU)

Indicative guide compiled June 2026 from public information. Rankings are aus.directory's editorial view of popularity and usefulness — informed by public traffic estimates and brand recognition, not live traffic data. Ownership, pricing and features change; confirm details on the site itself. We accept no payment for placement and use no affiliate links.

Go deeper: our guide — Marketplace, Supermarket or Mega-Retailer: Where to Shop Online in Australia — covers how to choose between these ten, what’s free, and the traps to skip.

Think we missed one?

The directory improves through suggestions. Tell us the site, the category, and why it belongs in the top 10 — we review every submission.